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    Emaar, a world-renowned real estate developer, and the name behind master-planned communities in Dubai, was founded in 1997 and is known for shaping brand new lifestyles. It has transformed the real estate sector of Dubai with its proven skills in the real estate market. Later on, by introducing iconic developments and residential communities internationally, Emaar decided to extend its real estate expertise. That is why, in numerous critical global markets, such as Pakistan, it has a significant presence now.

    In 2007, Emaar stepped into Pakistan’s real estate market and chose to introduce its signature lifestyle and master-planned communities to Karachi, its metropolitan city. Crescent Bay, the first high-rise development set facing the seafront, along with three crescent-shaped human-made bays, was launched by Emaar Pakistan. Emaar Pakistan designed another outstanding lifestyle community in Islamabad. It named it Canyon Views, offering a range of magnificent villas, townhomes, and apartments among the finest architecture, peaceful atmosphere, facilities, majestic views, and green open spaces in the capital.

    There are serious concerns in all the leading cities regarding the accommodation needs of Pakistan’s ever-increasing population. Most registered real estate professionals and agents state that government must shift accommodation focus towards multi-story buildings instead of approving housing societies consisting of 5 or 10 marla plots so that that apartment living trend can be promoted throughout the nation. This trend is already in vogue in Karachi, but by launching exclusive luxury apartments there,Emaar has introduced a new apartment living concept. It is believed that it will soon be the most desirable lifestyle in Pakistan.

    Emaar has chosen the spectacular location in the DHA Karachi Phase VIII for Crescent Bay. The community will include tall and mid-sized multi-story buildings that offer 4,000 luxury residential apartments and penthouses with various styles and finishes to suit every resident’s mood. Parks, mosques, schools, health care, shopping malls, hotels, and restaurants will also be available. The project faced some delays after launch, but soon the problems were resolved, and the booking of this magnificent project began. Development work has also started there, and it will be completed soon, as per the company’s statement.

    Islamabad, Canyon Views, is an exclusive gated community designed to keep the natural attractions in view and blend outstanding architecture with recreational facilities. The community offers luxury townhouses and exclusive villas with easy access to amenities such as retail marts, community clubs, parks, schools, and mosques for residents.

    Both projects’ architectural approach demonstrates that Emaar Properties is all set to introduce new styles of living in Pakistan. Is the UAE building giant setting a standard that will encourage other developers to follow in Pakistan’s footsteps?

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